Specsavers employs 350 people at its NG2 Business Park office which has a shortage of parking spaces. To encourage staff members to leave their cars at home the company has installed a 21st Century 46in LCD display screen in its reception that streams live traffic and public transport updates.
The initiative is in conjunction with Nottingham City Council, who have been a customer of 21st Century for number of years and already have similar ruggedised outdoor versions of the screen at various locations, including both the Victoria and Broadmarsh Bus Stations.
Specsavers is the first employer to install a 21st Century EPI screen, but Nottingham City Council is planning to extend the initiative to other companies on the site, as well as other business parks with good transport links.
Councillor Corall Jenkins, Executive Assistant for Transport at the council, said: “The city council is pleased to award Specsavers the honour of being the first ever business to have a real-time bus and tram display screen installed.
“Together with its other initiatives, this is a real step forward in driving a more sustainable transport system through the Totally Transport initiative.
“Nottingham has award-winning transport providers and a network that has a track record for quality, integrated and frequent public transport services, and this is something that we want to see more commuters making use of.”
21st Century has also developed a simplified version of the EPI software, which is currently being installed with another employer on the same business park. The company is in talks with other potential users of the system around the UK, including hospitals, shopping centres, leisure centres and railway stations.